Strategic Key Account Management

( HRDF Training No : 10001294115)

This course equips participants with the skills to manage key accounts effectively, ensuring long-term client relationships and business growth. It emphasizes customer-centric strategies, account planning, and value creation to build strong partnerships and sustain competitive advantage.

Learning Outcome

• Understand the role and importance of key account management.

• Develop strategic plans for managing major clients.

• Build strong, long-term customer relationships.

• Apply tools for analyzing client needs and expectations.

• Create value-driven solutions for key accounts.

• Enhance communication and negotiation skills.

• Align account strategies with organizational objectives.